Start with a taste of all the things, then scroll down for recent writing samples, and finish off with some oldies, but goodies!
(Please note that all samples include writing.)
And remember, these samples are very high-level and do not represent full-scale campaigns. Also, because a lot of the work I've done was designed nationally for local counterparts and is therefore customizable, it's not always easy to share here.
The real story is in the convo, so let’s chat! It's the best way to learn the breadth and depth of my experience, and my magic.
**To see full-size files please click on the image to download. I do not own the copyright to any of the images featured which are solely used for demonstrative purposes.**
(Please note that all samples include writing.)
And remember, these samples are very high-level and do not represent full-scale campaigns. Also, because a lot of the work I've done was designed nationally for local counterparts and is therefore customizable, it's not always easy to share here.
The real story is in the convo, so let’s chat! It's the best way to learn the breadth and depth of my experience, and my magic.
**To see full-size files please click on the image to download. I do not own the copyright to any of the images featured which are solely used for demonstrative purposes.**
A Taste of All the Things...
Content Marketing Strategy, Sales Enablement, Thought Leadership, Membership Campaigns, Brochures, Features, Video, Spanish Content
Client/Project Highlights and Writing Samples
B2B Tech Blogs, Case Studies, Websites & Other
PHOTOROOM
As a freelance content strategist and writer, I collaborated Photoroom to create compelling content that engaged diverse audiences, from small businesses and creative entrepreneurs to enterprise clients. My work emphasized storytelling, brand advocacy, and practical how-tos, highlighting how the platform empowers users to grow their businesses and elevate their creative output.
Key achievements include:
- Produced a diverse range of content, including customer success stories, culture blogs, how-tos, and thought leadership pieces, to showcase the platform's impact across industries.
- Ghostwrote enterprise case studies for major clients, including global brands, demonstrating how the platform delivers measurable results like increased engagement, cost savings, and operational efficiencies.
- Authored relatable and inspiring small business success stories, highlighting real-world examples of entrepreneurs transforming their businesses with the platform's tools.
- Created seasonal and topical blogs that aligned with key marketing campaigns, driving engagement and showcasing creative use cases for the platform's AI-powered technology.
- Supported the company’s expansion into international and enterprise markets by crafting content that resonated with a global audience while maintaining brand consistency.
PHOTOROOM WRITING SAMPLES
Clay Dazing boosts social engagement 4x with Photoroom
Watches Inc. sees 40% jump in qualified leads after adopting Photoroom
Thrift with Ash: Young mompreneur transforms online resale business overnight with Photoroom
Photoroom helps Beadhouse attract new customers in a highly niche market
Bestie businesses are in: How people value friendpreneurship across the globe
Pam East Designs: A career 26 years in the making gets a life-changing boost from Photoroom
Reviving the 90s: How Nostalgia and Notes has seen great success with Photoroom
Vintage reseller Blonde Bandit boosts engagement and sales with Photoroom
How Photoroom fuels social media growth and expansion for The 1994 Candle Co.
HyperCinema powers the world’s first personalized cinematic experience with Photoroom (Ghostwritten)
How List Perfectly boosts sales and cuts costs for resellers using Photoroom's API (Ghostwritten)
How Selency accelerated time-to-market and slashed image editing expenses by 89% (Ghostwritten)
intOndo sees substantial global efficiency gains after integrating the Photoroom API (Ghostwritten)
How Warner Bros. amplified the “Barbie the Movie” social media campaign, reaching 13M social shares (Ghostwritten)
How artists can elevate their work with AI-powered photo editing
#PhotoValentine: 9 special ways to show your love on Valentine’s Day
5 ways to spookify your photos this Halloween
INTROHIVE
As a freelance B2B content strategist and writer, I partnered with Introhive to produce high-impact content aimed at driving growth for enterprise clients. My work centered on crafting thought leadership and educational pieces designed to position the company as an authority in the professional services and enterprise technology space.
Key accomplishments include:
- Authored a series of ghostwritten articles targeting legal, professional services, and enterprise audiences, addressing topics like CRM optimization, data quality, revenue growth, and client relationship management.
- Explored industry-specific trends, such as legal marketing and revenue strategies, to demonstrate the value of advanced CRM solutions in achieving business objectives.
- Developed actionable, data-driven content to help clients improve client health measurement, streamline mergers and acquisitions, and build strong revenue foundations.
- Collaborated closely with marketing and subject matter experts to ensure content aligned with the company’s strategic messaging and addressed client pain points.
INTROHIVE WRITING SAMPLES
The Rising Importance of Leveraging Advanced CRM Solutions to Drive Legal Firm Growth (Ghostwritten)
Client Service Teams Are Driving Revenue in Legal and Setting Firms Up for Long-term Success (Ghostwritten)
5 Key Trends in Legal Marketing for 2023 (Ghostwritten)
How to Use Relationship Data to Amplify Your Impact in Legal Marketing (Ghostwritten)
Ensuring a Successful Merger, Acquisition or Lateral with Introhive (Ghostwritten)
Data Quality and Its Impact On Your Sales Pipeline (Ghostwritten)
5 Steps to Building a Strong, Actionable Data Foundation for Your Enterprise Revenue Team (Ghostwritten)
Sell Smarter, Not Harder: Tapping Into Your Known Network to Grow Revenue (Ghostwritten)
How to Objectively & Accurately Measure Client Health (Ghostwritten)
SHOPIFY
The Fast and Fun Future of Headless Ecommerce: How Half Helix Used Hydrogen to Rebuild Shopify Supply (Ghostwritten)
Fire Dept. Coffee Proves Community Values and Growth Can Coexist and Thrive Together
Casely: How One Brother and Sister Duo Found Authentic Success on Their Own Terms (Ghostwritten)
The Great Pivot Era: How Loop Earplugs Went from Serving Nightclub Goers to Empowering the Noise-Sensitive Community (Ghostwritten)
BlenderBottle enjoys 600% return on ad spend performance with Shopify Audiences
BUBS Naturals triples return on ad spend with Shopify Audiences and doubles conversion by doubling down on direct-to-consumer
CISE Achieves Explosive Growth With the Help of Shopify Fulfillment Network
Crossrope increases revenue by 90% by replatforming amidst explosive growth
NOBULL accelerates ecommerce growth with a focus on loyalty and retention to increase repeat buyers by 46%
Wellness brand OLLY’s site gets a health boost that doubles sales volume
Momofuku Goods effortlessly delivers the goods to up to 30,000 customers per month
L'AMARUE sees 48% uptick in click-through rate and 2.5x return on ad spend with Shopify Audiences
Happy Hippo drives 4.7X return on ad spend and gains 86% new customers with Shopify Audiences
The Home Security Superstore sees its biggest year ever with 70% increase in conversion rate
Fathead uses Shop Pay and Shopify Flow to boost average order value by 46%
Fire Dept. Coffee boosted revenue 4X by perking up its subscription business
EMEDIA
As a freelance marketing and branding consultant, I’ve partnered with this boutique, full-service technology consulting and digital transformation firm with over 28 years of experience delivering innovative solutions to Fortune 500 companies, nonprofits, government organizations, and startups. My work has focused on crafting and managing strategic marketing initiatives to enhance brand presence and drive business growth.
Key accomplishments include:
- Spearheaded a comprehensive website redesign, including UX, content, SEO, and branding, to distinguish the company from its former sister organization and establish a unique identity.
- Managed and optimized the Founder and CEO’s LinkedIn profile for business development and thought leadership, implementing content strategies, video production, lead management, and design enhancements.
- Supported marketing efforts for a groundbreaking quantum-secure information exchange product, working directly with leadership and technical teams.
- Streamlined marketing and branding activities for both the firm and its clients, ensuring cohesive messaging and effective outreach.
- Collaborated with cross-functional teams, including developers, designers, and executives, to deliver high-quality results that align with client goals.
EMEDIA WRITING SAMPLES
emediaweb.com
emedia one-pager (collateral)
TECHNOLGY MANAGEMENT GROUP
As a Fractional Marketing Director for this boutique Managed IT and Cybersecurity firm with over 35 years in business, I spearheaded the company’s first-ever dedicated marketing and branding initiatives to adapt to a rapidly evolving business landscape. Partnering with the founder, sales leaders, and external consultants, I built a robust marketing foundation that empowered the organization to sustain its growth internally.
Key achievements include:
- Revitalized the company’s branding, consolidating fragmented logos, names, and websites into a cohesive identity supported by comprehensive branding guidelines.
- Crafted a compelling company narrative to enhance sales development and resonate with target audiences.
- Optimized LinkedIn profiles for the founder, CEO, and sales leaders to boost credibility, networking opportunities, and industry presence.
- Designed and executed a product marketing strategy for a new Cybersecurity-as-a-Service offering, launching a dedicated website, email campaigns, paid advertising, and more.
This role required close collaboration across a small but talented team of internal and external stakeholders, including leadership, product managers, designers, and marketing consultants, to deliver impactful results.
Through these efforts, I equipped the company with the tools, processes, and strategies needed to navigate a changing market and continue thriving as a trusted leader in the IT and cybersecurity space.
TECHNOLGY MANAGEMENT GROUP WRITING SAMPLES
tmgr.com
cyberctrl.net
WORDSMITHIE
As a freelance writer and editor for Wordsmithie, I collaborated with one of the world’s leading technology companies, contributing to projects that leveraged cutting-edge innovation to support global audiences and initiatives.
Key contributions include:
- Authored and edited case studies for a global news initiative, highlighting success stories and industry impact, with a focus on LATAM clients.
- Conducted interviews in English and Spanish to gather authentic insights and craft compelling narratives tailored to specific regions.
- Supported AI language training models, contributing to the development of innovative solutions for large-scale communication.
WORDSMITHIE WRITING SAMPLES
Localization: How to Create Bilingual Content That Speaks to Multiple Audiences
