Guess what? The right words can change everything—for brands, for causes, for the world, and for ourselves. They help us connect with customers in deeper, more meaningful ways, grow our businesses, solve problems, inspire action, fill our hearts, and light up our lives.
Solving problems through words. That's what I love to do. And that's what I'm really, really good at. It's where my passion comes to life and bursts wildly off the pages—through the careful, painful, extraordinary art of storytelling. And while there are a hundred different ways to tell any story, there's far fewer ways to tell it in a way that creates impact, shifts perspectives, initiates new focus, and invigorates ideas, both new and old, big and small.
And that's really what we do as marketers, isn't it? Whether we're developing high-level strategy in the sky, executing the nitty-gritty tactics on the ground, producing omni-channel content to inspire action, or analyzing complex data to figure out our next move, we're always telling a story. And the better we tell it, the more successful we are in leveraging our organization and our brand to unleash it's full potential.
So what do I do, exactly? Good question!
MARKETING AND BRANDING
I write, edit, strategize, translate/transculturate (English to Spanish and vice versa), train (copywriting and brand voice) for established brands—print, digital, video, social, point of sale, internal, external, B2B, B2C, product marketing—the works. I also help small, start-up businesses define their purpose and craft their brand story from scratch.
On an individual level, I help folks discover and effectively package their personal brands. I help them refine their focus, find their niche, change careers, and make their next big move.
MOTIVATIONAL AUTHOR AND SPEAKER
In my spare time, I like to speak and write about life, dealing with and overcoming anxiety and depression, happiness and fighting for it, positivity, spreading love versus hate, and other motivational topics. On social media, I constantly share things that inspire me and move me. I have a passion for motivating others, because, over time, I've learned over and over again that you CAN build a life you love, and learn to navigate the inevitable muck with light.
More than that, people have always been naturally drawn to me when it comes time to vent, share, ask for advice, and connect. One day I realized, "Wow. I must be pretty good at this motivating thing!" The next day I realized I really like doing it--I think it's one of the greatest gifts I have to offer in any setting, whether professional or personal.
So I started writing short motivational books (three out so far!) on a variety of topics like career, mental health, love, toxic relationships, self-esteem, and authenticity--both as a means of expression for myself and a way to help others (I hope!). I'm available to speak to both small and large groups (children or adults) on all of these topics and more. Just send me a note, and we can set it up!
EDUCATION AND EXPERIENCE
I am a proud University of Florida Gator grad (B.S. in Advertising, M.A. in Mass Communications/Journalism), and a Miami native currently residing in Miami Beach, Florida after a long time away from home. Prior to leaving my sweaters and scarves behind, and heading back to my beloved ocean and sunshine, I spent a little over two years in New York City where I almost lost my mind, but had the adventure of my life. Before that I lived in Chicago for four years, two of which were happily consumed by the MBA program at Loyola University Chicago—go Ramblers! Then there was college, grad school part I, and a short stint at home after graduation. Yes, the student loan debt is REAL, but hey, it's been worth it. I think.
Throughout my 14+ year career, I've executed meaningful work for notable brands (from start-ups to large companies) in a variety of industries including non-profit youth programming, tech, recruitment, and transportation, and with clients running the gamut from professional services and media, to finance and engineering. When it comes to marketing, communications, production, and content, there's little I haven't had my hands in at one time or another. Therefore there's little I can't do!
Take a look around. Get to know me. Connect with me. Ask questions. Let me know how I might be able to help you tell an important story or change something in your life or business. The bigger the challenge, the bigger the possibilities, I always say.